Sound by RY / Spring 2021

Sound by RY is the music marketing department of Relevant Youth, a student-led creative agency in Columbia, Missouri. As the Sound brand strategist, I am responsible for developing strategic recommendations for the Sound by RY brand specifically. This includes recording and interpreting social media analytics, creating content, and planning the Instagram feed. I also collaborate with the strategy team for musical artists “Faerie the Kid” and “j.artiz”, as well as for work on an on-campus campaign for “brillion.”. This semester, I’m spearheading the “Upcoming Artists” Instagram series. I conceptualized and designed this to diversify our feed, showcase relevant artists in the music industry, and increase follower engagement. See below for the finalized graphics in my series, as well as other posts on the Sound by Ry Instagram page.

@soundbyry on Instagram: